Abstract
Generation Z (Gen Z), is currently graduating from college and joining the workforce in the United States. Gen Z is distinctly unique from other generations and has been identified as highly entrepreneurial. Gen Z has also been recognized as being highly reliant on technology, which is something that the banking industry, but specifically, smaller community banks have not yet fully embraced. This paper explores strategies that community banks’ executives and board of directors can utilize to attract Gen Z entrepreneurs who, in general, despise or do not have knowledge of the way in which banks conduct business lending.
Recommended Citation
Rodriguez, Arturo
(2025)
"Generation Z and Entrepreneurship: Community Banking’s Next Challenge,"
Journal of Business & Entrepreneurship: Vol. 35:
No.
1, Article 2.
Available at:
https://repository.ulm.edu/jbe/vol35/iss1/2