Abstract
This research provides information related to a high-profile, successful copreneurial venture. Judy Love came from humble beginnings and she, along with her copreneur husband Tom, built a multi-billion-dollar company.
Contributing to their success were a shared vision, mutual support, responsible leadership, and the integration of ethics and philanthropy into their business model. Studying a long-standing example like Love’s Travel Stops gives insight into what drove the organization’s success and survival. It also illustrates how personal values can shape corporate culture and have a positive community impact, and it offers a model for successful copreneurship.
Recommended Citation
Metts, Stephanie; Richards, Rhonda; Sullivan, Carol; and Whitlow, Liz V.
(2025)
"Judy Love: The Copreneurial Journey Of The Love’s Travel Stops,"
Journal of Business & Entrepreneurship: Vol. 35:
No.
1, Article 1.
Available at:
https://repository.ulm.edu/jbe/vol35/iss1/1