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FEMALE ENTREPRENEURSHIP: EVIDENCE FROM VIETNAM

Abstract

The study investigates motivations, success factors, problems and business-related stress of Vietnamese women entrepreneurs. One hundred and seventy women business owners in Binh Duong and Binh Phuoc provinces were randomly selected for a survey. Findings show that the two most important reasons for business ownership are to increase income and to be one’s own boss. Friendliness to customers and good location are considered the leading factors for business success. The most critical problems encountered by Vietnamese women entrepreneurs are reported to be competition and the inability to retain high quality employees. The entrepreneurs also indicate a low level of businessrelated stress. Results of the factor analysis suggest that women entrepreneurs would benefit from government support and financial market liberalization.

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