REVISING THE ENTREPRENEUR OPPORTUNITY FIT MODEL: ADRESSING THE MODERATING ROLE OF CULTURAL FIT AND PRIOR START-UP EXPERIENCE

Authors

Laura Serviere- Munoz, University of Dallas
Kevin J. Hurt, Columbus State University
Richard Miller, University of Dallas

Abstract

Entrepreneurial research has paid scant attention to the fit between the entrepreneur and the opportunity. Thus, this paper focuses on addressing the entrepreneur-opportunity match needed to increase the likelihood of success when a specific opportunity is selected. The model proposes that the closer the entrepreneur’s characteristics, such as knowledge, skills, abilities, and opportunity recognition, match those of the opportunity, such as financial capital and market realities, the greater the possibility of attaining a strong fit. In turn, this can lead to venture success. Last, cultural fit and prior start-up experience are proposed to moderate the venture’s success.

Recommended Citation

Serviere- Munoz, Laura; Hurt, Kevin J.; and Miller, Richard (2015) "REVISING THE ENTREPRENEUR OPPORTUNITY FIT MODEL: ADRESSING THE MODERATING ROLE OF CULTURAL FIT AND PRIOR START-UP EXPERIENCE," Journal of Business & Entrepreneurship: Vol. 1: No. 1, Article 11.
Available at: https://repository.ulm.edu/jbe/vol1/iss1/11