Abstract
This paper provides empirical evidence to conceptualize how digital technologies reconfigure entrepreneurship. Taking an inductive theory-building approach, we first examined the extant literature. Our research study utilised case studies and surveys. More than forty extensive interviews were conducted with experienced digital entrepreneurs (DEs). The analysis followed an iterative grounded theory approach. These Australasian findings indicated that a continuum exists as traditional ventures migrate towards digital operations, forming hybrid models that reflect both the characteristics of traditional entrepreneurism and DE. But, while the motivation of DEs and traditional entrepreneurs were similar, their modes of developing products and ventures differed in terms of strategic intent, knowledge acquisition, business models, and venture stages. The findings confirm that it is the knowledge from social media that plays the critical role for digital entrepreneurs, rather than their digital products and platforms. Understanding what underpins digital entrepreneurship development is critical for practitioners attempting to capitalize on venture opportunities. This paper provides evidence-based information to guide digital entrepreneurship.
Recommended Citation
Barratt-Pugh, Llandis G B Prof; Zhao, Fang Prof; Suseno, Yuli Prof; Redmond, Janice A Prof; and Standen, Peter A Prof
(2025)
"Digital Entrepreneurship Is Redefining Entrepreneurship,"
Journal of Business & Entrepreneurship: Vol. 35:
No.
1, Article 5.
Available at:
https://repository.ulm.edu/jbe/vol35/iss1/5