Abstract
In 1981, the largest snowmobile manufacturer, Arctic Enterprises, Inc., makers of Arctic Cat snowmobiles, declared bankruptcy and eventually ceased operations. This case tells the story of the rebirth of Arctic Cat snowmobiles when twelve former Arctic Enterprises founders, executives, and employees launched the startup Arctco Inc. in 1983. These twelve men relied heavily on the five principles of effectual entrepreneurship, which were first articulated 20 years after the failure of Arctic Enterprises. Students will learn the inside story of Arctco and retroactively apply the principles of effectual entrepreneurship to one of the rarest business scenarios: a publicly traded firm with sales of US$175 million that failed and returned as a startup.
Recommended Citation
Clement, Tom
(2024)
"Effectual Entrepreneurship in Action: Twelve Men and the Rebirth of Arctic Cat Snowmobiles,"
Journal of Business & Entrepreneurship: Vol. 33:
No.
2, Article 1.
Available at:
https://repository.ulm.edu/jbe/vol33/iss2/1