This article summarizes a research study done from April 2020 until April 2021 to examine the challenges, response, and tactics, of entrepreneurs in rural southern Virginia. In particular, the research goes into depth of how the COVID-19 pandemic effected operations, how entrepreneurs responded, and what measures they took to stay viable. Finally, the article proposes a framework for rapid response in the case of future pandemics, natural disasters, or economic events that cause similar disruptions.
Dolence, Jacob A. and Haug, James C.
"Rural Entrepreneurs Under Fire: Pandemic Reveals Need for Collaboration and Support,"
Journal of Business & Entrepreneurship: Vol. 32:
2, Article 1.
Available at: https://repository.ulm.edu/jbe/vol32/iss2/1