Abstract
An entrepreneurial philanthropist who wanted to help students “get on the field” of owning and operating their own businesses provided funding to name a school of business in the Midwest. He focused on the concept of working with a franchisor to help locate opportunities to get young “franchisepreneurs” started. The University would train the students on how to operate a small business, and the franchisor would help the university locate an underperforming franchise and sell the franchise to a student at a relatively low price. To qualify, a student would have to win a “franchise” competition hosted by the university. This case describes the journey taken to successfully implement this idea. It includes more than 10 years of data as well as the critical success factors and some pitfalls to avoid.
Recommended Citation
Lane, Peggy L.; Lane, Michael R.; and Jones, J. Logan
(2021)
"Franchisepreneurship, a 10 Year Case Study,"
Journal of Business & Entrepreneurship: Vol. 31:
No.
2, Article 2.
Available at:
https://repository.ulm.edu/jbe/vol31/iss2/2