The Escape Game: Strategic Options For Achieving Next-Level Growth

Authors

Jeffrey R. Cornwall, Belmont University
Joe F. Alexander, Belmont University
Joseph M. Ivey, Lipscomb University

Abstract

This case tells the story of The Escape Game (TEG), which was among the first to offer escape room experiences in the U.S. Inspired by games in Europe and Asia, the founders recognized an American market hungry for a new experience-based business. TEG experienced significant growth using its strategy of (1) high-traffic, upscale real estate; (2) superior game quality; and (3) unrelenting hospitality to quickly grow to ten locations, all funded by an investment from one of the founders and cash flow from existing stores. To achieve higher growth, the founders recruited an outside CEO and secured growth equity funding from a private equity firm. The founders are challenged to manage accelerated growth, meet investor expections, and optimize growth.

Recommended Citation

Cornwall, Jeffrey R.; Alexander, Joe F.; and Ivey, Joseph M. (2019) "The Escape Game: Strategic Options For Achieving Next-Level Growth," Journal of Business & Entrepreneurship: Vol. 31: No. 1, Article 5.
Available at: https://repository.ulm.edu/jbe/vol31/iss1/5