COMPREHENSIVENESS IN START-UPS: THE ROLE OF THE ENVIRONMENT IN START-UP DECISION MAKING
Little understanding exists on the decision-making processes used by entrepreneurs and how these processes interpret environmental dimensions. This study looks at the effects of perceived environmental conditions on the level of comprehensiveness in decision-making in business start-ups. The proposed hypotheses are tested with a data set including 147 entrepreneurs from a wide range of start-up organizations. The findings suggest that complexity, instability, and munificence are key components of perceptions of environmental conditions that need consideration when studying strategic decision-making in start-ups. These findings question the argument that business founders use heuristics and biases when faced with environmental instability, complexity and scarcity suggesting that comprehensiveness is a relevant construct in entrepreneurial decision making.
Gomez, Claudia; Peterson, Robin T.; Adler, Terry R.; and Weisinger, Judith Y.
"COMPREHENSIVENESS IN START-UPS: THE ROLE OF
THE ENVIRONMENT IN START-UP DECISION MAKING,"
Journal of Business & Entrepreneurship: Vol. 1:
1, Article 10.
Available at: https://repository.ulm.edu/jbe/vol1/iss1/10