Caked Up! is a small, local bakery in Oklahoma owned and operated by cake designer Lauran Fuller. Caked Up! serves cake, cupcakes, house-made ice cream, coffee, and an assortment of baked goods, including cake pops. In addition, they offer custom cake orders for special occasions. In March of 2014, Lauran opened the Caked Up! retail storefront. The case explains Lauran’s bakery from passion to performance, and gives an overview of the internal and external factors that have influenced its growth. In September of 2018, there were three key issues that Lauran is considering to improve Caked Up!’s likelihood of success: (1) identifying strategies to move the business in the direction of financial stability and profitability, (2), recruiting and training a team of skilled cake designers to assist in baking and decorating and (3) transitioning herself into a managerial role and not that of baker/cake designer to begin a doctoral program.
Richards, Rhonda; Kernek, Courtney; Ingram, Kendra; and Campbell, Kitty
"Entrepreneurship and Decision Making: Have Your Cake and Eat it Too,"
Journal of Business & Entrepreneurship: Vol. 32:
2, Article 3.
Available at: https://repository.ulm.edu/jbe/vol32/iss2/3