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Article Title

EXPANDING THE FOCUS OF ENTREPRENEURSHIPEDUCATION: A PEDAGOGY FOR TEACHING THE ENTREPRENEURIAL METHOD

Abstract

To date the measure of success of entrepreneurship education is often new venture creation. As such entrepreneurship pedagogy frequently focuses on teaching students either the skills or theory needed to launch a new venture. Yet, this emphasis on teaching skills and theory overlooks the fact that one of the distinguishing features of successful entrepreneurs is they engage a cognitive approach to problem solving that is different than that of traditional managers. This different cognitive approach is referred to as the entrepreneurial method. In this paper, we explore whether a pedagogy can be developed to teach students this method. We discuss the implications that this pedagogy has for expanding the practice and objectives of entrepreneurship education.

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